With therefore much curiosity about how social networks function, one begins to wonder if you have marketing potential within these social networks?
I've been seeing social media for quite a while now. Actually I am a member of various social network internet sites including https://www.linkedin.com and http://www.myspace.com/ just... This fresh www.law.ox.ac.uk/people/chris-brummer website has a pile of staggering suggestions for where to look at this thing.
There's been a virtual explosion of social-networking sites in the past few years. Even the large people like Google, Yahoo and MSN are becoming into it.
With therefore much interest in how social networks function, one begins to wonder if there is advertising potential within these social networks?
I have been watching social media for some time now. In reality I'm a member of various social-networking internet sites including http://www.myspace.com/ and https://www.linkedin.com just to name two.
I joined partly because I wanted to see what they were, but moreover to see on SEM what effect social network might have in-the coming years. Clicking analyze global usa likely provides suggestions you can give to your aunt.
I have been a part of numerous ser-vices for quite a while and the reach these sites have is amazing.
As an example, from my LinkedIn network of seven people I have an expanded network of over 12,600 people.
Suppose - I am merely a click or two away from close to 13,000 others who share my similar interests ranging from what I like to watch on TV to work I could give to them.
Through my connections and their connections, I'm connected to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what advertising opportunities exist for Social Media?
Well, let us look at MySpace.
MySpace is among the prime sites on the internet today. I-t racked up 9.4 thousand page-views in August 2005 (greater than Google) and new customers are signing up at-a rate of 3.5 million a month.
MySpace is typical of where todays 18-30 year old visits manage their electronic life. I-t allows users to publish photos of themselves and their friends, create a blog, list their favorite artists, watch and share videos, suggest things to do and lists a couple of people they consider friends. It is with this 'Friends List' where a lot of the possibilities lie.
All forty million-plus customers of MySpace possess a friends page that lists people that person considers their friend. This really is a listing of people who they are interested in hearing from on an everyday basis, as well as speaking with and about. Once you add someone as your friend they can send you emails, comment on your images, study your blogs, as well as abandon messages that you can then tell the others. That is the opportunity for instant feedback about you.
The capability to include friends to your page is important for marketing to MySpace people. According to Courtney Holt, mind of new media and strategic advertising at Interscope Records, 'This technology is growing up with no ever watched programmed media. 'They do not think in terms of-the album, and they don't think in terms of a TV schedule. They think when it comes to TiVo, P2P, AOL, and of-course MySpace.
You can see how this might grow.
Let us say you develop a MySpace account to speak about your products or services. You website about this and search for your interests that may be shared by others.
After this you invite them to be your friend. Once they become a friend you begin your 'comfortable sell' begging your product in their mind.
They start blogging and sharing it, as they grow to appreciate it. Quickly thousands or even thousand of people are talking about you and your product or service.
Don't think this will work?
I would like to give a few examples to you. There are many groups who have gotten their begin MySpace. By just hosting a number of their music online and blogging about themselves they developed a following. Soon they'd record deals and contracts lined-up. Should you hate to be taught more on glyconutrients, there are many libraries you should consider pursuing.
Needless to say to-use ser-vices like MySpace you'll need to get some thing this marketplace needs. If you do not then you probably should not put too much effort into MySpace.
But that does not mean other social-networking opportunities ought to be overlooked. As I mentioned previously, LinkedIn is more of a specialist introduction service. If your products or services fits here then by all means examine it further.
And there are others aswell. Ser-vices such as Yahoo!s MyWeb, Flickr, http://del.icio.us and more.
When you have ever wondered what other online opportunities might be around, con-sider social network. Maybe it's another great online-marketing channel..
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